Movement in the breaking
FedBizOpps story on two fronts:
First, the vendor. I spoke with the proprietor of
Enlightened Software on Friday (10/14/2011). He confirmed most of our suspicions:
- They are inserting HTML code into the fields for vendor name and company. This technique accomplishes two things, both of which are designed to draw attention to the vendor's product. First, it pushes the vendors entry to the top of the list, no matter which column a user sorts on. Second, it allows eye-catching formatting to be applied to the text.
- They are inserting their entry into the interested vendor list using automated means. Enlightened Software told us they have a process that runs at night which inserts their ad into "300 or 400" opportunities on FBO. They don't advertise on all of the opportunities, targeting service contracts using keyword filtering.
Enlightened Software was careful to point out that as a software development company, they were willing to partner with other interested vendors to pursue any of the opportunities on which their ad appears. They also seemed to be aware that the technique was questionable at best, stating that they had to be careful of the entries would be removed by the government.
They mentioned another company that was doing something similar to their ad called "Fed Design Services," but I haven't been able to find any of those ads.
Second, the government. In response to our inquiry to the Federal Service Desk, the government has "disabled the vendor account abusing the FBO site."
I can't say I'm surprised by the result, but I am surprised that they were not already aware of what was going on. The ads were blatant and on a large number of opportunities. Does this mean that the government does not read the interested vendors list?
I really don't have a problem with the HTML insertion. If FBO was not stripping HTML out of the fields, then why not add a bold tag to your entry? Even making the entry rise to the top of the sort each time is borderline. But the fact that the "first name" field contained "FREE Trial" is a blatant disregard for the intention of the system. Enlightened Software seemed to justify the ads by saying that they are first looking for partners and second looking for software sales. I'm not buying it.
Keep a look out for any changes to the FBO Usage Agreement or policies. We may see some blowback from this one.